Retail marketing is the range of activities undertaken by a client to promote awareness and sales of the company's products. It makes use of the common principles of the markting mix, such as product, price, place and promotion.
A study of retail marketing included effective merchandising strategies, shopping and consumer behavior, branding and adverstising, We at Magenta Star Group, exploit all our experience in the retail marketing field, to help the sell out process of our clients products, to encourage trial and generate purchase, which is the ultimate goal of any client.
